{
  "version": 1,
  "trainedAt": "2026-06-07T17:24:41.591Z",
  "source": "chi-bad-ads-data (500 ads, 1025 annotators, CHI 2021)",
  "sourceUrl": "https://github.com/eric-zeng/chi-bad-ads-data",
  "paperUrl": "https://doi.org/10.1145/3411764.3445459",
  "sampleCount": 500,
  "global": {
    "avgBadScore": 0.15875638435638467,
    "avgGoodScore": 0.18536029526029518,
    "avgRating": 3.7372648902821317
  },
  "labelMeans": {
    "bad_design": 0.24068275058275046,
    "boring": 0.2585650349650349,
    "clickbait": 0.24091748251748238,
    "deceptive": 0.18234778554778566,
    "dislike_product": 0.16080862470862495,
    "distasteful": 0.04147272727272727,
    "manipulative": 0.09233869463869497,
    "unclear": 0.1757470862470863,
    "politicized": 0.03592727272727271,
    "trustworthy": 0.09790862470862496,
    "useful": 0.145236596736597,
    "good_design": 0.2566314685314684,
    "like_product": 0.17303962703962708,
    "entertaining": 0.09366293706293725,
    "simple": 0.3456825174825174
  },
  "copyTriggers": {
    "clickbait": {
      "weight": 1.2,
      "avoid": "Sensational headlines ('You won't believe…', fake curiosity gaps)",
      "fix": "State the outcome clearly in the headline — no bait-and-switch"
    },
    "deceptive": {
      "weight": 1.3,
      "avoid": "Hidden fees, misleading before/after, fake urgency timers",
      "fix": "Show real pricing, real deadlines, and verifiable proof"
    },
    "manipulative": {
      "weight": 1.2,
      "avoid": "Guilt trips, dark patterns, fake scarcity",
      "fix": "Use honest scarcity (real slots) and opt-out friendly CTAs"
    },
    "bad_design": {
      "weight": 1,
      "avoid": "Cluttered layouts, tiny text, autoplay noise",
      "fix": "One focal point, readable type, brand-consistent visuals"
    },
    "unclear": {
      "weight": 1.1,
      "avoid": "Vague offers, jargon, missing who it's for",
      "fix": "Lead with audience + outcome in first line"
    },
    "boring": {
      "weight": 0.7,
      "avoid": "Generic stock photos and template copy",
      "fix": "Use real customer stories, local proof, or specific numbers"
    },
    "distasteful": {
      "weight": 1,
      "avoid": "Shock imagery, insensitive targeting",
      "fix": "Match tone to your audience; test with diverse reviewers"
    },
    "untrustworthy": {
      "weight": 1.2,
      "avoid": "Unverifiable claims, missing business identity",
      "fix": "Add reviews, licenses, and 'why us' proof near CTA"
    }
  },
  "worstClusters": [
    {
      "clusterId": "S",
      "avgBad": 0.35404040404040404,
      "avgRating": 2.5272727272727273,
      "topNegative": [
        "politicized",
        "clickbait",
        "boring"
      ]
    },
    {
      "clusterId": "T",
      "avgBad": 0.32727272727272727,
      "avgRating": 2.309090909090909,
      "topNegative": [
        "clickbait",
        "deceptive",
        "politicized"
      ]
    },
    {
      "clusterId": "U",
      "avgBad": 0.2979906592809819,
      "avgRating": 2.2121700879765402,
      "topNegative": [
        "clickbait",
        "deceptive",
        "bad_design"
      ]
    },
    {
      "clusterId": "R",
      "avgBad": 0.2545972545972546,
      "avgRating": 2.7906759906759913,
      "topNegative": [
        "clickbait",
        "deceptive",
        "bad_design"
      ]
    },
    {
      "clusterId": "Q",
      "avgBad": 0.24964007895042378,
      "avgRating": 2.9548589341692795,
      "topNegative": [
        "bad_design",
        "clickbait",
        "boring"
      ]
    }
  ],
  "contentLabelRisk": [
    {
      "label": "Political Memorabilia",
      "ads": 1,
      "avgBad": 0.3111111111111111,
      "avgRating": 2.3
    },
    {
      "label": "Political Poll",
      "ads": 4,
      "avgBad": 0.30883838383838386,
      "avgRating": 2.7659090909090907
    },
    {
      "label": "Dating",
      "ads": 2,
      "avgBad": 0.3055555555555556,
      "avgRating": 2.6
    },
    {
      "label": "Celebrity News",
      "ads": 10,
      "avgBad": 0.29131313131313136,
      "avgRating": 2.500909090909091
    },
    {
      "label": "Mortgages",
      "ads": 5,
      "avgBad": 0.2911111111111111,
      "avgRating": 2.5599999999999996
    },
    {
      "label": "Decoy",
      "ads": 7,
      "avgBad": 0.2836940836940837,
      "avgRating": 2.1194805194805193
    },
    {
      "label": "Public Records Service",
      "ads": 1,
      "avgBad": 0.2727272727272727,
      "avgRating": 2.4545454545454546
    },
    {
      "label": "Investment Pitch",
      "ads": 7,
      "avgBad": 0.2669071669071669,
      "avgRating": 2.9751082251082255
    },
    {
      "label": "Political Campaign",
      "ads": 5,
      "avgBad": 0.26686868686868687,
      "avgRating": 3.041818181818182
    },
    {
      "label": "Listicle",
      "ads": 29,
      "avgBad": 0.26227795193312436,
      "avgRating": 2.7354231974921634
    },
    {
      "label": "Human Interest",
      "ads": 14,
      "avgBad": 0.251948051948052,
      "avgRating": 2.7558441558441555
    },
    {
      "label": "Health and Supplements",
      "ads": 29,
      "avgBad": 0.248798328108673,
      "avgRating": 2.9576802507836994
    },
    {
      "label": "Senior Living",
      "ads": 2,
      "avgBad": 0.24747474747474746,
      "avgRating": 3.1363636363636367
    },
    {
      "label": "Genealogy",
      "ads": 3,
      "avgBad": 0.23771043771043768,
      "avgRating": 3.0818181818181816
    },
    {
      "label": "Advertorial",
      "ads": 42,
      "avgBad": 0.2365520282186949,
      "avgRating": 3.0228715728715723
    }
  ],
  "topNegativeLabels": [
    {
      "label": "boring",
      "meanScore": 0.2585650349650349
    },
    {
      "label": "clickbait",
      "meanScore": 0.24091748251748238
    },
    {
      "label": "bad_design",
      "meanScore": 0.24068275058275046
    },
    {
      "label": "deceptive",
      "meanScore": 0.18234778554778566
    },
    {
      "label": "unclear",
      "meanScore": 0.1757470862470863
    },
    {
      "label": "dislike_product",
      "meanScore": 0.16080862470862495
    }
  ],
  "topPositiveLabels": [
    {
      "label": "simple",
      "meanScore": 0.3456825174825174
    },
    {
      "label": "good_design",
      "meanScore": 0.2566314685314684
    },
    {
      "label": "like_product",
      "meanScore": 0.17303962703962708
    },
    {
      "label": "useful",
      "meanScore": 0.145236596736597
    },
    {
      "label": "trustworthy",
      "meanScore": 0.09790862470862496
    },
    {
      "label": "entertaining",
      "meanScore": 0.09366293706293725
    }
  ]
}